Beat Sprayer Ad Studio

Paid social, managed

Ads in the feed, with the tracking to match

Pixels, Conversions API and lead form syncing set up before launch, so each inquiry is recorded against the ad that produced it.

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How paid social differs from search advertising

Both are paid traffic, and both are billed by the platform to your card. The day-to-day work is quite different.

  • Search starts with keywords; social starts with an audience.
  • Search ads are mostly text; social ads lean on images and video.
  • Search ads can run for months with small edits; social creative tires faster as the same people see it again.
  • Search answers a query; social interrupts, so the offer has to be easy to say yes to.
  • Social platforms offer native lead forms, so a response may never touch your website.

A provider managing paid social spends a lot of its time on audiences, creative refresh, frequency and the handoff of form data, and less on bid tinkering.

What a paid social engagement usually includes

Scope is agreed directly with the service partner, but most paid social work covers:

  • An audit of your Meta business portfolio or LinkedIn Campaign Manager account, or a clean setup.
  • Pixel and Conversions API setup on Meta, or the Insight Tag on LinkedIn, with test events checked.
  • Audience planning: saved audiences, website visitors, customer lists and lookalikes where allowed.
  • Campaign structure, objectives and budget settings.
  • Ad copy and creative briefs, or finished creative if that is in scope.
  • Native lead forms or landing page links, with form fields agreed.
  • A way for form submissions to reach your CRM or inbox.
  • Frequency checks and a creative refresh schedule.
  • A regular summary of changes and what is being tested.

Getting ready for a paid social quote

A few answers make the first conversation shorter. You do not need everything sorted first. Rough notes in the quote form are fine.

  1. Which platform are you considering: Meta, LinkedIn or both?
  2. Do you already have a business portfolio or Campaign Manager account, and who holds admin access?
  3. Who is the buyer you want to reach?
  4. What would you offer them: a quote, a consultation, a guide?
  5. Do you have creative ready, or will that need producing?
  6. Where should form submissions go once they arrive?

The service partner reads your request, asks follow-up questions and quotes directly.

Questions about paid social campaigns

Do I need the Meta pixel and the Conversions API?

If you send people to your website, yes, ideally both. The pixel records events in the browser; the Conversions API sends them from a server, which helps when browsers block scripts. Set up with matching event IDs, Meta counts each event once. Native lead form submissions are recorded by Meta without either.

How often does ad creative need changing?

There is no fixed schedule. Creative needs refreshing when the same people have seen it often and stop responding, which shows up as a falling click rate and rising cost per lead. Small B2B audiences, especially on LinkedIn, tend to wear creative out sooner than broad ones.

Can you produce the ad creative?

That depends on the service partner and the scope you agree. Some produce images, short video and copy; some adapt material you supply; some write briefs for your designer. Mention in your quote request what material you already have, and the partner will say how they would handle it.

Tell us what you sell and which channels you want to run. A service partner will reply with a scope and a quote.

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Other services

Search advertising

Campaigns for buyers who are already looking. A partner handles setup and routine checks, and the platforms decide where ads appear.

Landing pages

Pages written and built to match each campaign, on a tool you can edit later, checked on mobile before traffic arrives.

Follow-up setup

Alerts, tasks and simple follow-up sequences in your CRM, so new inquiries are answered by the right person.